Plustek Scanner Helps A 25-Year Footwear Company with Digital Transformation in Foot Orthotic Insole And Shoes Services

If you’ve experienced foot pain or deformities, you may need to reconsider if you are wearing wrong sizes of shoes. According to an essay published in 2018[1], poorly-fitting shoes were associated with foot pain and foot conditions such as hammer toe, but only about 28 to 37% of people are actually wearing shoes of the right length, width and depth.

Moreover, wearing poorly-fitting shoes can not only cripple our feet, but also result in back and neck problems. Dina Gohil, a podiatrist and foot expert, said “Think of shoes as the foundations of your body. If the foundations don’t support you properly, it puts more pressure on other areas of the body like your knees, hips and lower back. This extra pressure will cause for overcompensation on these areas. It is incredible how so many people are unaware that something as simple as the footwear may cause lower body pains and aches and even in your neck.”[2]

LA NEW, founded in 1986, is a well-known footwear manufacturer company headquartered in Taiwan. It owns nearly 200 directly-operated stores in Taiwan, Japan, Vietnam and China, in addition to sales outlets in about 20 department stores and shopping centers.

To help consumers find the perfect fit of shoes to protect their feet and health, LA NEW launched their comprehensive high tech foot measurement and data analysis system in 2019, the first of such solutions in Taiwan, under the strategic alliance with Landseed International Hospital. This system incorporates latest measurement technologies, data science, and LA NEW’s over two decades of footwear expertise.

Consumers visiting LA NEW stores will be invited to stand on a scanner bare footed, to receive 2D foot measurement and 3D foot scan. Scanned images of both feet are sent to the system for extensive and detailed analysis, including their unique foot dimension, their foot morphology, arch of the foot, etc.

2D Foot Measurement

Scan the bare feet to get basic foot data,
such as foot length and foot wideth.

3D Foot Scan

Scan the shape of bare feet
when they are lifted in the air and
when they receive the physical weight pressure.

Photo Credit: LA NEW website

Next, consumers will receive assessment of foot function through force and pressure distribution analysis. Both standing still bare footed and walking with shoes are observed. This obtained data will provide objective advice such as which part of their feet need more support.

The starting point, and a very critical step, for this high tech foot measurement and data analysis system is to scan images for both feet. The foot images should have high resolutions and include details enough to extract needed foot information for the system to analyze. After testing and evaluating several scanners from different manufacturers, LA NEW team selected an A3-sized large format scanner from Plustek, the scanner designer and manufacturer since 1986.

This OpticPro A320L scanner uses CCD image sensor, coupled with Plustek’s 35-years of imaging expertise, can capture even small details. High quality of scanned images for both feet are created from OpticPro A320L and sent to the LA NEW system for analysis. OpticPro A320L is also fast in scanning. It takes only about 7.8 seconds for an A3 color scan. Customers are not kept waiting long during the foot measurement.

With this high tech foot measurement and data analysis system, consumers get to know their foot morphology and will be offered a “best fit for you” recommendation for the footwear and orthotic insoles selection.

LA NEW also receives increased customer satisfaction by bringing this high tech and interactive in-store experience to their customers. The store services of LA NEW has moved from “product introduction” to “knowledge service”, and LA NEW has succeeded in digital transformation from selling shoes only to selling foot health.

Executive Summary:

Industry: Footwear Design & Manufacture, Retail

Country: Taiwan

Customer: LA NEW International Corp.

Challenge:
To help consumers find the perfect fit of shoes to protect their feet and health, LA NEW and Landseed International Hospital formed strategic alliance to design a high tech foot measurement and data analysis system. This system incorporates latest measurement technologies, data science, and LA NEW’s over two decades of footwear expertise. The starting point, and a very critical step, for this system is to scan images for both feet. The foot images should have high resolutions and include details enough to extract needed foot information for the system to analyze.

Solution:
After testing and evaluating several scanners from different manufacturers, LA NEW team selected an A3-sized large format scanner from Plustek, the scanner designer and manufacturer since 1986. This OpticPro A320L scanner can capture even small details. High quality of scanned images for both feet are created from OpticPro A320L and sent to the LA NEW system for analysis. OpticPro A320L is also fast in scanning. It takes only about 7.8 seconds for an A3 color scan. Customers are not kept waiting long during the foot measurement.

Result:
Consumers get to know their foot morphology and will be offered a “best fit for you” recommendation for the footwear and orthotic insoles selection. LA NEW also receives increased customer satisfaction by bringing this high tech and interactive in-store experience to their customers. The store services of LA NEW has moved from “product introduction” to “knowledge service”, and LA NEW has succeeded in digital transformation from selling shoes only to selling foot health.

[1] “Incorrectly fitted footwear, foot pain and foot disorders: a systematic search and narrative review of the literature”, National Center for Biotechnology Information
[2] from an Express.co.uk article.

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